Part of the TTi Group, Ryobi design and produce innovative (not to mention cool) home and garden power tools. As a market-leading power tool manufacturer, they wanted to expand exposure, improving international reach of their growing product and technology ranges across their 20 European sites. Our primary goal is delivering continuous improvements to showcase their growing product and technology ranges. As a brand who focuses on creativity, they needed a web agency that could do the same. That's us.
The Project
Better integration, better transactions, better everywhere: Ryobi’s main aims. A long-standing NetConstruct partner, Ryobi began their journey with us by aiming to redevelop their web platform increasing exposure across the UK and Europe. Since then, new requirements have formed, predominantly to bring a fresh brand redesign, grow engagement and interactivity while furthering their international reach. Today, our primary goal is to deliver continuous improvements that showcase their growing product and technology ranges.
Due to a vast product offering, integrating with their product information system was vital. Key to promoting their expansive range was to ensure a user-friendly navigation that would help visitors to quickly filter and navigate to find what they are looking for. A non-eCommerce site, Ryobi wanted to improve the website’s ROI by featuring a store locator that would encourage conversion and allow users to compare products online.
“We have partnered with NetConstruct for six years and they have been fundamental in growing our online presence across Europe. The custom-built Agility importer has allowed us to run the website from a single data source that when updates, gets transferred to the live websites. They have made fantastic developments to website performance and we are currently implementing features of the Kentico EMS platform so that Ryobi can utilise its sophisticated marketing tools such as marketing automation and content personalisation to deliver custom experiences to the users. The team is a joy to work with and is always prepared to go the extra mile.”
Taking It Worldwide
As a result of Ryobi’s most recent brand redesign, we were able to make products appear more appealing by implementing interactive features, video and animation, as well as introducing a user-friendly navigation to help users find products with ease. We carried out a bespoke integration between the CMS and Ryobi’s Product Management System (PIM) which automatically updates the product feed.
User engagement was increased with the introduction of a new review feature, encouraging users to provide feedback on their latest purchase whilst supporting the growth of Ryobi’s reputation and consumer loyalty. Email newsletters were implemented through Kentico EMS (Enterprise Marketing Solution) to communicate with visitors, increase brand awareness and update customers.
The NetConstruct team developed a bespoke translator importer to build upon Ryobi’s international reach with the site working across 20 different languages. This allows Ryobi to import their translations straight into the CMS with just the click of a button!
The Outcome
Implementing their brand refresh, adding user-friendly features, and pushing international reach even further, Ryobi have reaped significant results to help them achieve their objectives. They have since achieved:
- +25% YOY web traffic growth
- 2k conversions (new email subscribers)
- 200,000+ emails sent out per month
As Ryobi’s long-term digital partner, they look to the teams here at NetConstruct for strategic digital advice and recommendations. We’re always making small iterative improvements to the site, looking for tweaks and areas to improve that will make a difference to their business.