Fully immersing ourselves in the Society, we got to know their challenges, their website, their services, and most importantly understand the diverse audience of members, academics, professional geographers and independent travellers. To demonstrate RGS’ value, we delved deep to determine user personas which informed the site design, structure and content.

The previous site featured a complicated navigation system hindering users from accessing the information they needed, we had the challenge of bringing an array of interesting and engaging content to the forefront. Streamlining navigation and simplifying UX, we have enabled users to find the information they are looking for quickly and easily.

Making the move to a Kentico CMS enabled RGS-IBG to take back control of their site, allowing them to share relevant content tailored to their audience’s persona requirements. A key factor in achieving this was regaining manageability. Kentico’s flexibility allowed us to maximise Content Management capabilities bringing valuable content and resources to the forefront while enabling content editors to easily update and manage the website. The familiarity of formatting features within Kentico meant that administrators didn’t need specialist skills, while Kentico CMS Standard Workflow provided the ability to define user roles for editing and publishing along with clear workflows and approval processes. Throughout these workflow processes, users can view the status of all documents, while content administrators can see the full document history.

Working closely with their software provider, we ensured seamless integration with OpenEngage CRM (Integra), introducing new and engaging functionality. RGS-IBG’s users can now easily register as a member, renew their membership, book events, update their profile, and safely and securely process payments and donations online.