Commercial equipment contractors, JLA, came to NetConstruct in early 2018 with a poorly engineered and underperforming website that was not delivering against their ambitious conversion targets. Already well known for their laundry services, JLA wanted to build upon business potential within their catering, heating and fire safety divisions. The project launched in February 2019 and just five months later, we delivered a brand-new website that met these objectives.
Making the switch to MVC, we updated key user journeys, changed how products are categorised and listed on the site, simplified the navigation and introduced page forms. As a result, site management and usability have dramatically improved and, most importantly, the new website has been optimised to drive conversions and enquiries through the 3 core business divisions.
The launch of Kentico 12 MVC in early 2019, provided us with the perfect opportunity to refresh and rebuild JLA’s code-bloated website, in turn, delivering much-needed stability and futureproofing.
Check out the new JLA website: https://jla.com/