Specialising in the disposal of hazardous materials and waste across the globe, Stericycle needed a website that would reflect their market-leading position and a broad range of end-to-end services.
To cater to their varying target audience, the focus was placed on sectors over services. The new website leverages the extensive persona explorations which were worked on collaboratively. The improvements included a simply categorised navigation which provides users with sector-specific landing pages, highlighting the services and resources that are relevant to them. Advanced search functionality and considered UI has improved access to content, helping to support users at every stage of their journey.
Enhancing UX across devices, especially mobile, has significantly improved load times. The introduction of backend editing permissions has empowered Stericycle’s content editors, and approval processes ensure continuity and accuracy of updated content across the website.
Check out the new Stericycle website: https://www.stericycle.co.uk/